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GCC Platform Signals: The Playbook Turns Profitable

Two signals from the last 30 days — Keeta's Gulf machine crosses into profit, and Saudi mints a wallet unicorn

APAC · GCC · MENA

28 SEPT 202611 MINCLOSED

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Overview — Two Signals, One Turn

For two years the story of platforms in the Gulf has been a spending story: Chinese challengers buying delivery share with vouchers, and fintechs buying users with cashback. In the past 30 days that story turned. Signal one: Caixin reported on 9 September that Keeta — Meituan's international brand — saw its Saudi operation reach profitability in July 2026 , with Hong Kong stabilising a month later. The playbook is no longer a bet; it is a proven machine, and it is already deployed across all seven emirates and Qatar. Signal two: on 16 September, in the middle of Money20/20 Middle East in…

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