The New Strategy Playbook

Every battle is won before it is fought. Twenty-five centuries after Sun Tzu wrote it, the sentence has never been more literally true — and the way the winning is prepared has never changed faster. Between 2024 and 2026, the craft of strategy formulation went through its deepest redesign since the rise of the modern planning department: not a change in what strategy is for, but in who makes it, how often, with what tools, and against what kind of world . Four forces drove the redesign. First, permanent volatility : geopolitical conflict, trade barriers, energy price swings and workforce…

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